Inside Track to Customer Intimacy and Profitability

Inside Track to Customer Intimacy and Profitability

Graphic Design Brief

We need to create a diagram that shows the value of our new product system:

step 0) – not shown but implied – buy our computer chip
step 1) – Create new, interesting and powerful products
step 2) – Sell products through your normal ways (online and store etc)
step 3) – Connect with purchasers of your product (using our software) and build a profitable relationship
step 4) – Upsell functionality (sell new functions) by upgrading the software.. sell more of the same thing
step 5) Cross-sell new products to an established customer

A few key points:
1) products continue to be sold through established channels – but new functions can be created in the old device – there are 5 billion of these devices sold every year so our customers can continue to sell products in stores and online but make more money by selling to end customer directly.

2) We provide / support the software so that it brings money

3) we help them create new products